We are constantly asked why does it make sense for creators to develop their own merch?

Influencers benefit from creating merchandise as it helps extend their brand, generates additional income, enhances fan engagement, increases visibility, allows for creative expression, and contributes to long-term brand building

Diversifying your source of income

Selling merchandise provides influencers with an additional source of income. It diversifies their revenue streams beyond sponsored content or ad revenue, allowing them to monetize their popularity and leverage their fan base. According to Tube Filter, creators that develop their own merch can earn up to 10 times more money than those who rely on traditional methods

Further growth and recognition

Why not show the world who you are and what are your motifs? Why not gain a wider reach and let others discover you? Merchandise serves as a way for influencers to engage with their fans on a more personal level. Fans feel a sense of belonging and pride when they wear or use merchandise associated with their favourite influencers, strengthening the bond between the influencer and their audience

Giving back to your fans

Merchandise allows influencers to extend their personal brand beyond their digital presence. It serves as a tangible representation of their identity, values, and content, creating a deeper connection with their audience. By developing a merch collection, people will walk up to your fans and ask them about it, feeding up your popularity and follower base

Still not convinced?

See what other creators say about making merch!

"One of my regrets when I was vlogging is that I didn’t figure out the merch thing sooner. Those people who push merch make considerably more revenue of merchandise sales than adsense"

Casey Neistat

"My manager said: you need to make merch. This is the way you make money touring - 85 to 100% of your income is from merch sales"

Katie Tupper

"There are more artists now in the marketplace than there's ever been, and everyone's competing for the same eyeballs. How are you going to stand out?"

Ali Samadpour